Getting Tourists to Come to Michigan with Dave Lorenz at Travel Michigan

With Tourism, it's quite a challenge to get people to come to your city and spend their hard-earned money. But what about getting people just to come to the state? Dave Lorenz, Vice-President at Travel Michigan for the Michigan Economic Development Corporation faces that challenge every day. He and his team are responsible for the "Pure Michigan" tourism campaign that helps drive billions in revenue to our state.LinksPlan your trip at https://michigan.orgPure Michigan on Facebook - https://www.facebook.com/puremichiganPure Michigan on Instagram - https://www.instagram.com/puremichigan/Pure Michigan on Twitter - https://twitter.com/PureMichiganPure Michigan on TikTok - https://www.tiktok.com/@puremichiganTranscript:

Episode metadata supplied by the publisher feed · Published Mar 24, 2023

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Getting Tourists to Come to Michigan with Dave Lorenz at Travel Michigan

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This episode is 28 minutes long.

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This episode was published on March 24, 2023.

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