Getting your brand story right... finally!

Episode 71 of the Didn't See It Coming with Marc Stoiber podcast, hosted by Marc Stoiber, titled "Getting your brand story right... finally!" was published on July 22, 2020 and runs 46 minutes.

July 22, 2020 ·46m · Didn't See It Coming with Marc Stoiber

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Episode Description

Brand storytelling is both powerful and perplexing. We all acknowledge that a good story 'sticks' better than any list of brand features or benefits... but we also know that crafting a memorable story is damn hard. What's worse, there are no easy step-by-step processes or manuals that enable you to generate a decent brand story.

Well, actually, I found one.

Park Howell is a brand strategist who specializes in dissecting, analyzing, and generating great brand stories. His podcast, The Business of Story, is one of the top business podcasts in North Amer...

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