Getting your Coronavirus Story Right and Asking

Do you know your organization’s coronavirus story? In other words, if a donor asked you how the virus is affecting your organizations mission would you know what to say? Our team at Veritus is worried that many non-profit leaders and managers haven’t figure out how the virus has really affected your mission. What potential shortfall are you looking at? What added services are you now providing that you weren’t before? What is all this costing you? In today’s podcast, Richard and Jeff specifically speak to non-profit leaders and managers about making sure you know your coronavirus story, what it will cost and urge you to boldly tell donors that story so they can help you weather the crisis. We are hearing things in our sector that disturbs us. “You shouldn’t talk to donors now.” “We need to pull back our fundraising efforts to allow people to deal with the crisis.” No. If you've built solid relationships with donors, you have their trust to reach out to them, find out how they're doing, tell your organization's story in this crisis and be able to ask for the donor’s help. Now is that time. We hope this episode inspires you as you continue to communicate with your donors.