Getting Your Pricing Strategy Right - A Conversation with CEO Marcos Rivera

Pricing and packaging are difficult because most people and companies don’t know how to do them well. But with the right data and right strategy, we can create the right pricing and packaging for our products and the right framework to ensure we are exchanging value with our customers in the best way. Marcos and Kyle discuss pricing, strategy, and more. You won’t want to miss this excellent discussion!Marcos RiveraWith over 20 years of experience, Marcos has a knack for effortlessly delivering complex ideas and helping companies figure out the right pricing strategy to unlock growth and capture value in B2B and enterprise software. He is the CEO of Pricing I/O and a former executive with Vista Equity Partners, focusing on the value creation areas of product management and pricing.  Marcos is also the author of the #1 new release Street Pricing. In his reality-based approach to monetization, he taps into his deep software experience to forge real-world examples with useful frameworks to create a remarkably dope playlist of hip-hop-inspired street smarts for the motivated entrepreneur.Links from the ShowWebsite: Pricing I/OLinkedIn: https://www.linkedin.com/in/marcoslrivera/Book: ​​Street PricingMore by Kyle:Follow Product by Design and Kyle on TwitterSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee