Getting YSE: Molly Sims’ Journey to Effortless, Efficacious Skincare

YSE Beauty, pronounced "wise," is Molly Sims’ answer to years of searching for skincare that truly delivers. After testing thousands of products throughout her career as a model, actress, and beauty authority, she decided to create her own—skincare that’s as effective as it is luxurious. YSE is rooted in real-life experience, blending clinically proven ingredients with a straightforward, no-fuss philosophy. It’s all about helping women feel confident in their skin, without the overwhelm. The brand reflects Molly’s signature balance of aspirational and relatable—elevated, but never out of reach. With YSE, she’s bottling up the wisdom she’s gained and sharing it in a way that actually works.In this episode, Molly also discusses:Nailing her holy grail skincare routine for true bare-faced beautyCreating customer profiles and determining whose buying and whyExfoliating for glow, not painFostering a community that values transparency and shared beauty experiencesLaunching in Sephora and the importance of the partnershipTheir new lip tints that sold out in 2 days (don’t worry they are back in stock)We hope you enjoy this episode and gain valuable insights into Molly’s journey and the growth of www.ysebeauty.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out YSE Beauty at www.ysebeauty.com and on Instagram at @ysebeautyRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if  Wavebreak  is right for you? Reach out at  Wavebreak.co