GFH-01: Big Hug's Brand Story – Selling Memories [with Katie Kiyo]

Today marks the first edition in our new Go for Heart program in which John Gregory Olson and Jayme Soulati feature heart stories from marketers making connections with customers. What sets Katie Kiyo of Big Hug, LLC in Detroit apart from peers in her space is her natural desire to build an enduring relationship with her clients. She welcomes any complaint as a gift, and she gets very few, but it's how she handles them that differentiate her. Big Hug, two powerful words that honor the gift giver and gift recipient, puts special touches on every gift that flows through the company. Katie, a former advertising executive, ensures that she stays fully connected to her clients. She listens to what they want and strives to create more innovative gifts to honor people and pets. The Go for Heart program seeks heart stories like Katie's. The program launched to commemorate the first anniversary of the Heart of Marketing podcast and to recognize marketers and entrepreneurs in small-to-medium enterprises who deliver heartful marketing every day. To submit your heart story, please visit http://getheartmarketing.com/go-for-heart-program.