GFH-03: Experiential Marketing – Telling the Story vs. BEING the Story [with Neal Kielar]

Today's special edition of The Heart of Marketing Go for Heart program includes Mr. Neal Kielar, owner and creative director at MidModMen+friends, a St. Paul, MN retailer of restored and modern home furnishings. The award-winning store takes a fresh approach to retailing based on consistent quality of goods, everyday attainability, authentic customer interaction, and social and physical community. Neal has parlayed his 30 years in brand and content marketing with some of the biggest brands in a variety of industries into his mid-century modern retail operation that puts customer experience and quality first. Neal shares some of his secrets to keep customers coming back, not to mention is quite modest of the awards his business has won for its value, passion for furniture, approach to creativity in business, and more: Instagram has been a favorite channel of MidModMen as Neal's business is visual, of course Customer conversation fuels creativity; the more knowledge from the customer, the more ideas for new finds and staging Storytelling is just normal, and because of Neal's decades-long career in branding, the stories about piece restoration and the back story on its history are helpful in creating a spark of interest in customers. Take a listen as John Gregory Olson interviews Neal Kielar of MidModMen+friends. You will learn just how cool furniture can be. Resources Website https://midmodmen.com/ Facebook Page https://www.facebook.com/MidModMen/ Instagram https://www.instagram.com/midmodmen/