GFN News #188 | THR Global - The Building Block Secret to Changing Tobacco Policy

In this episode of GFN News, we sit down with Kurt Yeo to discuss the launch of THR Global, a new platform designed to bridge the gap between personal experience and policy-grade evidence. Kurt shares his powerful "Building Block" analogy, explaining why a "giant bag" of random testimonials often fails to move the needle. By extracting specific data points - like smoking history, failed quit attempts, and product usage - THR Global is turning individual stories into a structured, global evidence base that policy makers can no longer overlook.