GFN.TV Interviews #88 | HOW TOBACCO CONTROL LOST ITS WAY?

Twenty years after the WHO’s Framework Convention on Tobacco Control came into force, has the treaty lost its way? According to Jeannie Cameron, the answer is yes. Cameron is a tobacco policy expert with a background in international law who observed the FCTC negotiations from the beginning. She says a treaty once focused on reducing smoking-related disease has morphed into a global system hostile to tobacco harm reduction. From NGO influence and prohibitionist thinking to the demonization of safer nicotine products, tobacco control has drifted far from its original purpose and now risks lives. Featuring: JEANNIE CAMERON CEO/Managing Dir., JCIC International Consultancy Fmr. V.P. International, Juul Labs Fmr. Head of International Advocacy, BAT @JCICJeannie