GFN.TV Interviews #90 | BLACK MARKET MAJORITY | 76% of Global Vaping Is Now Illicit

Over seven out of every ten vapes sold worldwide now come from the illicit market. Worth an astounding $47 billion USD annually, the global black market for vaping products accounts for 76% of all vapes sold, dwarfing the legal trade and proving restrictions largely ineffective. Shot on location at GFN 2026 in Warsaw, Poland, Shane MacGuill of Euromonitor International explains how taxes, restrictions, product bans, and regulatory barriers are driving consumers into illicit markets around the world. Featuring: SHANE MACGUILL Global Lead, Nicotine & Cannabis Euromonitor International euromonitor.com @ShaneMacGuill