GFN.TV Interviews | DEMAND DELUSION | PMI On the Battle for A Smoke-Free Future

Philip Morris International is at the centre of the battle over the coming smoke-free world, having spent billions transitioning to reduced-risk products like oral tobacco, heated tobacco products, and vaping. Yet they are still one of the largest producers of combustible tobacco products. How is the journey to the smoke free future going? Featuring: Ondrej Koumal Director External Affairs, Philip Morris International pmiscience.com