GFN.TV Interviews | HEART PART | Imperial Brands Calls THR the ‘Right Thing to Do’

Supporting tobacco harm reduction is more than just pragmatic positioning to appease financial analysts and stakeholders. For Imperial Brands, one of the world’s major tobacco companies, THR represents a consumer-focused commitment to helping individuals switch to less harmful forms of tobacco. It's a strategy that balances both head and heart, reflecting a thoughtful approach to the future of safer nicotine products. Featuring: Joe Thompson Group Science & Regulatory Affairs Director, Imperial Brands