GFN.TV Interviews | MEASURING TRANSFORMATION | Index Ranks Tobacco Companies’ Push to Reduce Harm

The tobacco industry is beginning to take decisive steps toward reducing the harms associated with combustible tobacco use, not by engineering a "safer cigarette" but by transforming their businesses to reduced-risk products such as vaping, oral tobacco, and heat-not-burn. In today's interview, we discuss the Tobacco Transformation Index, a tool that measures tobacco companies' progress toward a smoke-free world. Featuring: DAVID JANAZZO Int. Co-President, Foundation for Smoke-Free World Program Officer, Tobacco Transformation Index Smokefreeworld.org tobaccotransformationindex.org @smokefreefdn