GFN.TV Interviews | SIDELINED SCIENCE | How WHO Turned Its Back on Tobacco Harm Reduction

Dr. Derek Yach, a lead architect of the WHO’s global tobacco control treaty, reflects on how harm reduction was sidelined by institutional inertia, donor pressure, and deep-rooted distrust. He calls for renewed scientific dialogue, greater nicotine literacy, and an end to the moral panic that falsely equates nicotine with smoking. Despite resistance from the top, consumers are leading the charge by switching in the millions, to safer nicotine products worldwide. Featuring: DR. DEREK YACH Global Health Leader, Tobacco Control Policy Fmr. Cabinet Director, World Health Organization @swimdaily