Giana Eckhardt 'In Praise of Inconvenience'

Series ThreeIn this episode of #TheNewAbnormal, I interview Giana Eckhardt, Professor of Marketing and Vice Dean at King’s Business School, King’s College London. A leading expert in the field of consumer behaviour, consumer culture, consumer ethics, branding and the sharing economy, she publishing regularly in journals such as Harvard Business Review. She is co-author of The Myth of the Ethical Consumer (Cambridge University Press) and co-editor of Handbook of the Sharing Economy.  Her research has won awards and been featured in outlets such as The Wall Street Journal, The Economist, The Atlantic, Fortune, Vogue, Scientific American, The BBC, and on National Public Radio. Giana has presented her work at top institutions and conferences around the world, inc the United Nations CSR Global Forum, Brand Week, Future of Brands, and the Global Women’s Forum. So, we discuss the above, and her forthcoming book 'In Praise of Inconvenience'.