GIANT Joins Penn State Athletics | Penn State Nittany Lions Football News

Penn State just locked a big multi-year deal with GIANT, making them the official grocery partner for all Nittany Lions sports and the first cornerstone sponsor of Beaver Stadium’s renovation. Expect GIANT branding everywhere—from stadium gates to Pegula Ice Arena—and their involvement in pregame hype. The partnership also includes name, image, and likeness deals featuring athletes promoting local stores and community programs, plus sponsorship of youth sports camps and the Cub Club. Running through 2032, this is just one piece of Penn State’s bigger revenue puzzle as AD Pat Kraft eyes $1 billion in guaranteed contracts. While jersey patch sponsorships are on the radar—like those already adopted by Ohio State and Notre Dame—Kraft’s being cautious, stressing the iconic value of Penn State’s uniforms. For now, fans will see GIANT’s footprint expand across campus and stadiums, showcasing how athletic departments are innovating to boost revenue and fan engagement. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/ce405fc00bd3418b