EPISODE · Oct 17, 2024 · 34 MIN
Giant Stories: Elevating the Stories of Black Creators — with Justin Adu
from The Dallas Morning News · host The Dallas Morning News
We’re sharing “‘Giant Stories” from The Dallas Morning News’ sister company, Medium Giant, a creative marketing agency. In this episode, influencer Justin Adu, who formerly led social media efforts at Google, sits down with John Kiker, president of Medium Giant, to share: The impact of a people-first approach and how it can bring underrepresented stories to life Why having diverse voices across every storytelling platform is important The elements that make for an attention-grabbing, authentic brand story Why outside-the-box thinking and taking risks is worth it How agency collaboration — in and out of the office — is a game changer Subscribe to the show by searching for “Giant Stories” wherever you get your podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What this episode covers
We’re sharing “‘Giant Stories” from The Dallas Morning News’ sister company, Medium Giant, a creative marketing agency. In this episode, influencer Justin Adu, who formerly led social media efforts at Google, sits down with John Kiker, president of Medium Giant, to share: The impact of a people-first approach and how it can bring underrepresented stories to life Why having diverse voices across every storytelling platform is important The elements that make for an attention-grabbing, authentic brand story Why outside-the-box thinking and taking risks is worth it How agency collaboration — in and out of the office — is a game changer Subscribe to the show by searching for “Giant Stories” wherever you get your podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Giant Stories: Elevating the Stories of Black Creators — with Justin Adu
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