Gibson vs Fender - Back From the Brink episode artwork

EPISODE · Jul 11, 2019 · 24 MIN

Gibson vs Fender - Back From the Brink

from Business Wars (Ad Free)

It's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games. A group of employees has bought the Fender brand but not its factory. Now they need to find a place to keep making guitars — fast. And Gibson has new owners, too — who bring plenty of rock 'n' roll attitude to the job, but little experience. Can these new stewards of guitar's most hallowed brands save their companies from the scrap heap?

Episode metadata supplied by the publisher feed · Published Jul 11, 2019

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Gibson vs Fender - Back From the Brink

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