Gibson vs Fender - Les Pauls Unleashed episode artwork

EPISODE · Jul 3, 2019 · 22 MIN

Gibson vs Fender - Les Pauls Unleashed

from Business Wars (Ad Free)

In the 1960s, rock n' roll's popularity continues to grow. But one of the genre's most popular guitars, the Les Paul, is no longer being made. Now the guitar's namesake must convince an out-of-touch Gibson to put the favorite guitar of Eric Clapton and Keith Richards back into production. Meanwhile, Gibson's rival Fender has a new parent company: CBS. Thanks to their deep corporate pockets, Fender is manufacturing and selling more guitars than ever. To keep pace, Gibson also finds a new corporate owner. But in their race for market dominance, are both guitar companies sacrificing quality for quantity?

Episode metadata supplied by the publisher feed · Published Jul 3, 2019

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Gibson vs Fender - Les Pauls Unleashed

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