Gift Cards As Payment Rails with Alex Preece, CEO & Co-Founder of Tillo | Episode 485

Gift cards have a branding problem and it’s costing the payments world a big idea. Alex Preece, CEO and Co-Founder of Tillo, joins us to make the case that gift cards aren’t really “gifts” at all. They’re programmable stored value, a modern redemption rail that can sit inside bank apps, fintech wallets, cashback programs, employee rewards, refunds, and payouts. Once you see them as a payment instrument, the market looks a lot less like novelty and a lot more like infrastructure.We dig into how Tillo built a two-sided marketplace that connects thousands of retail brands with the businesses that want to reward customers and employees. Alex explains why a single API matters in a fragmented global ecosystem, what it takes to support multi-country catalogs, and how better tooling and transparency can make brands more confident partners. We also talk about a surprising insight: most volume is self-use, not gifting, because people are optimizing everyday spending by converting earned value into higher-impact rewards.We zoom out to the bigger payments trends reshaping rewards and loyalty: the demand for real-time gratification, the opportunity created by open banking and faster payments like RTP and FedNow, and the emerging push toward “global but local” benefits that actually work when customers travel or live abroad. If you’re building in payments, loyalty, or fintech growth, this is a practical look at where rewards infrastructure is heading and why it can change behavior at the moment of decision.