Gil Cargill - How to Sell So The Client Never Asks about The Price episode artwork

EPISODE · Jan 13, 2022 · 31 MIN

Gil Cargill - How to Sell So The Client Never Asks about The Price

from SMB Community Podcast · host MSP Radio

Host Karl caught up sales trainer and coach Gil Cargill to talk about the importance of business-focused communication during sales calls. You hear it all the time: Don't talk about what you sell; talk about the client's needs. But how do you actually do that? How do you guide the conversation away from the price and still get the sale? Gil gives us some tips - and Karl back to get some juicy details. Too many technicians think clients care about technology. They don't. They care about how you can improve their profit, improve their productivity, or help with cashflow. Gil gives some great tips on how to get the conversation started, and to get the prospect to buy in to a productivity audit. His approach is very conversational and is totally focused on the client rather than the technology. Contact Gil for his free starter evaluation: Web Site: http://www.gilcargill.com Phone: 310-447-4102 :-) Sponsor Memo: Linode Linode – a top Infrastructure as a Service provider, as voted by G2 and Trust Radius, has resources specifically for delivering digital experiences in the cloud with better ease and affordability while not being locked into long-term agreements and commitments. Their guide, "The Golden Ratio of Price to Performance in Cloud Computing" details how alternative cloud providers and open source tools can lower costs and ease moving to multicloud envoirments. This resource and more at https://linode.com/mspradio. :-) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Host Karl caught up sales trainer and coach Gil Cargill to talk about the importance of business-focused communication during sales calls. You hear it all the time: Don't talk about what you sell; talk about the client's needs. But how do you actually do that? How do you guide the conversation away from the price and still get the sale? Gil gives us some tips - and Karl back to get some juicy details. Too many technicians think clients care about technology. They don't. They care about how you can improve their profit, improve their productivity, or help with cashflow. Gil gives some great tips on how to get the conversation started, and to get the prospect to buy in to a productivity audit. His approach is very conversational and is totally focused on the client rather than the technology. Contact Gil for his free starter evaluation: Web Site: http://www.gilcargill.com  Phone: 310-447-4102 :-) Sponsor Memo: Linode Linode – a top Infrastructure as a Service provider, as voted by G2 and Trust Radius, has resources specifically for delivering digital experiences in the cloud with better ease and affordability while not being locked into long-term agreements and commitments. Their guide, "The Golden Ratio of Price to Performance in Cloud Computing" details how alternative cloud providers and open source tools can lower costs and ease moving to multicloud envoirments. This resource and more at https://linode.com/mspradio.  :-)

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Gil Cargill - How to Sell So The Client Never Asks about The Price

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This episode was published on January 13, 2022.

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Host Karl caught up sales trainer and coach Gil Cargill to talk about the importance of business-focused communication during sales calls. You hear it all the time: Don't talk about what you sell; talk about the client's needs. But how do you...

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