Gil Feig, CTO of Merge: $75 Million Raised to Help B2B Companies Build Customer-Facing Integrations via It’s Unified API Platform

In today’s episode of Category Visionaries, we speak with Gil Feig, CTO of Merge, about how he started developing a unified API platform to help integrate competing software providers in a real-world business vertical. Forging ahead in a new market space is never easy, but Merge has found an irreplaceable role in the tech operations of many businesses by being proactive, pro-customer, and always putting value before everything.  Topics Discussed: Why the best start for any start up is to build on experience, and ensure value is built in from the ground up How the challenges of integration across different companies created space for Merge in the market Why a unified API is such an attractive prospect for modern businesses, and the hidden costs of poor integration How being proactive helps Merge overcome a reliance on third-party platforms Category extension and the critical importance of existing customer care, even at the cost of rapid expansion