Gilda Squire on the Power of Storytelling and Creating Your Brand

Welcome to the Promoted with Denise Harris podcast, where we have impactful conversations about navigating our careers, how to stand out and of course, how to get promoted.In the episode we’re joined by Gilda Squire. Gilda founded Squire Media & Management, Inc. in 2008. The boutique management and PR firm The firm manages public relations for actor Wendell Pierce, who earned his first performance Tony Award nomination for an historic portrayal of Willy Loman in Broadway’s Death of a Salesman; Courtney B. Vance, whose stunning portrayal as “Johnnie Cochran” on FX’s The People vs. OJ Simpson earned him EMMY, Critics Choice, and NAACP Image awards; and Honorary Oscar Recipient Angela Bassett, who is one of the most gifted and beloved actresses of this era.Prior to founding Squire Media & Management, Gilda served as a Director of Publicity at HarperCollins Publishers. She was responsible for overseeing publicity and book tours for the corporation's Amistad imprint, as well as several titles under the publisher's flagship HarperCollins imprint. Gilda was named one of Crain New York Business’s Notable Black Leaders in 2023, one of the Most Influential People in Dance by Dance Magazine in 2017, one of Culture Shift Lab’s 20 People to Watch in 2015, and one of Hello Beautiful’s 25 Women to Know in 2015. Squire Media is a member of the NYNJ Minority Supplier Development Council.Gilda discusses her journey in the fields of public relations, talent management, and media training. She shares insights into launching her firm during the 2008 financial crisis, overcoming challenges, and the importance of personal branding. Highlighting examples from her work with high-profile clients like Misty Copeland, Angela Bassett, and Courtney B. Vance, Gilda emphasizes the role of storytelling, effective communication, and strategic planning in building a successful brand. She also discusses the impact of social media and podcasts on personal branding and offers advice for professionals looking to enhance their career prospects. Prepare for an inspiring conversation on the power of personal branding!Additional Links & Resources:Book | The Personal Librarian by Marie Benedict & Victoria Christopher MurrayBook | Missing White Woman by Kellye GarrettConnect with Gilda:LinkedIn | Gilda SquireWebsite | Squire Media & ManagementConnect with Denise:Website | Denise Harris LeadershipLinkedIn | Denise Harris Leadership