Giles Brook: How to actually sell your food and drink brand, raise money and be a formidable founder, lessons from industry titan from Innocent, Vita Coco, BEAR, Mindful Chef, Dalston's

His career sparkles🌰Commercial Director & General Manager at innocent drinks helping take the brand from £17m to £120m🥓 CEO of Vita Coco EMEA for 12 years, built to £60m in retail sales across the EMEA region🌮 Founding partner in Urban Fresh Foods Limited, whose brand, BEAR Snacks became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.🍡 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.Investor in tonnes of brands, Bio & Me, Mindful Chef, Cheeky Panda, Dalston's Soda Co. Presto, Edgard& Cooper, Sir Kensington, Urban Legend, SURREALYou're in for a treat.ON THE MENU:1. True Gross Margin is EVERYTHING: Price to retailer less promo and trade spend less logistics. 30 to 40% minimum.2. Why B Corp is at a crossroads - is it becoming Blasé Corp?3. How to ACTUALLY sell a brand: does the category grow + be the hero of your category4. Giles one simple rule for working with founders: no surprises5. Be the hero of ONE category: lessons from selling BEAR and VITA COCOEvery top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosRecorded live this week at Bread & Jam with Giles Brook🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)