Giles Ellis (Schofield Watches) on design, identity and brand building

Today we chat with Giles Ellis, the infectiously passionate founder of Schofield Watches. Ellis has been making his distinctively-cased watches since 2010. Ellis started making watches for the best possible reason — he was looking for a watch he wanted to wear, and nothing on the market at the time was *quite* right, so he made his own. The brand came about organically after that, and Ellis has stuck to his design principles since then. We also chat to Ellis about why UK watchmaking has the appeal and cachet that it does, and what a watch inspired by Japan looks like. Before that, Felix and Andy chat about why the latest MoonSwatch is an object lesson in hype management and why Mr Porter's list of the best watch podcasts is on the money. Interested in spicy takes with zero fakes? Join our Discord . Show Notes: https://www.otpodcast.com.au/show-notes Mr Porter's list of the eight best watch podcasts Next in Fashion Season 2 The Dropout The MoonSwatch Mission to Moonshine Gold Schofield Watches How to follow us: Instagram: @ot.podcast Facebook: @OTPODCASTAU Follow hosts: @fkscholz + @andygreenlive on Instagram. Send us an email: [email protected] If you liked our podcast - please remember to like/share and subscribe.