Gina DeSantis on Building a Creative Business Without Scaling Away the Craft

Ceramics artist and business owner Gina DeSantis has built a career around handmade work while navigating wholesale, retail, staffing, pricing, and production limits. She explains why creative businesses often need a different definition of scale, one that protects craftsmanship while still creating room for sustainable growth.See omnystudio.com/listener for privacy information.