Gina Lucrezi, Founder of Trail Sisters - No Trail Sister Left Behind

When social media posts, conversations, and even shouting from the podiums about inequality in the outdoor industry is no longer an option, you take action and develop the change that you want to see. That is how Gina Lucrezi started Trail Sisters, an online community for female-identifying trail runners and hikers, that she started in 2016.As a professional runner who also worked in the outdoor industry, Lucrezi saw firsthand the lack of representation and resources for women on the trails. As she writes, “The path to expanding women’s representation and opportunity in the outdoors is not only accomplished by participation on the trails, but also by women speaking up for what they want and deserve.”Enter Trail Sisters. What started as an online journal has turned into a multi-faceted business complete with education resources, articles, gear reviews, merchandise, retreats, local trail sisters groups, races, and even an official “Trail-Sisters Approved” designation for races. Today, you'll hear:The birth of Trail Sisters as an online journalHow it went from side hustle to full-time jobs for her and her husbandWhy building and engaging a community is good for businessDetails on the many initiatives of Trail Sisters and the various ways they make moneyWhat it means to be a Trail Sisters certified eventAdvice for passion-driven entrepreneurs “If you want to make an impact,” she says, “you’ve got to serve a purpose that’s larger than the financial aspect. Create things that help the community.” That community will support you.And, that’s what being a trail sister is all about.Trail Sisters Website: https://trailsisters.netTrail Sisters Instagram: https://www.instagram.com/trail_sisters/Join us at Feisty Fest - September 18-20th, 2026: https://feisty.co/events/feisty-fest/Sign up to Receive The Feisty Women's Performance Newsletter:https://feisty.co/newsletters/feisty-womens-performance/Follow us on Instagram:@feisty_womens_performanceVisit the Feisty website at https://feisty.co/ for info on all of our events and podcastsSupport our Partners:Use code PERFORMANCE for 20% off at http://cozyearth.comMomentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first orderWahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByRTifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/