Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)

This week, in honor of Women’s History Month, we’re re-sharing an amazing conversation from last summer where we spoke with Jocelyn Johnson. Jocelyn is a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.Jocelyn is a brilliant marketer and a champion for the future females of the world.Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.In this episode, you’ll learn: The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quickly The powerful filter that values provide to an organization when it comes to balancing data and instinct A great mantra to live by courtesy of Jocelyn’s mom and dad: Learn, Earn, Return Brought to you by Mekanism.