Girls Guide to College

In this episode of Girls Guide to College, Cora and Sam talk about their last couple weeks, and then other topics, like the use of AI in marketing.Here are the links to Cora's articles: "Customer Reactions to Generative AI Vs. Real Images in High-Involvement and Hedonic Services", "Half of Consumers Say AI-Generated Ads are a Turnoff, English-speaking Western Countries More Negative About AI than Western Europeans", "The AI Age Gap: Why Young Consumers Aren't Yet Buying into Gen AI Ads," and "The Impact of Generative AI Images on Consumer Attitudes in Advertising".