“Give it your 100%” - Allen Cho of Auto Central Cars on dedication, service and trust in local business

In this episode Amanda Wellgreen chats with Allen Cho, the owner of Auto Central Cars at 232 Neilson Street, Onehunga.  Allen shares the remarkable story of his life and career, from his childhood split between Korea and the United States, to his unexpected path from studying engineering and pre-medicine to building one of Onehunga’s most trusted car dealerships. Allen talks candidly about the lessons he’s learned in business - from navigating customer expectations to the importance of offering genuine, pressure-free service. He opens up about the realities of the used car market post-COVID, why car prices are rising, and how international events are impacting local businesses here in New Zealand.  We also hear about what it’s like working alongside his partner Sarah, the value of community connections, and why treating every customer with respect, regardless of appearances, has become a core philosophy at Auto Central. It’s a conversation full of warmth, real insights, and a genuine love for business and community - and a perfect reminder of why Onehunga is such a vibrant place for small business owners to thrive.