Give Your Brand a Personality

Utilizing social media platforms is a natural way to enhance transparency. On a personal level, people use social media to connect with others and stimulate conversations. In time, organizations have recognized the many benefits of using social media to humanize their brand and connect with their communities. If you’re wondering why using social media is critical for organizations, research reveals a lack of transparency on social media leaves 86% of people likely to choose a competitor. On the show today, Charleigh Kennedy joins Dr. Janet Pilcher to discuss how organizations build relationships with their community using open, honest, and authentic communication on social media. This episode addresses questions, such as:How does an organization decide what they want their personality or brand to be? What does it look like for organizations to be transparent on social media? What does lack of transparency from an organization look like on social media?Recommended Learning: Using Social Media to Increase Transparency, & #BrandsGetReal: Social Media & the Evolution of Transparency