EPISODE · May 19, 2026 · 26 MIN
Give Yourself Permission to WIN
from Create From Truth · host Will Schiller
A lot of coaches are not lacking strategy.They’re lacking permission.In this episode, I break down the neuroscience behind self-sabotage, identity, cognitive dissonance, and why your nervous system may actually be resisting the success you say you want.We get into:• Why the brain is wired for familiarity, not expansion• How identity shapes behavior and results• The neuroscience behind procrastination, hesitation, and playing small• Why premium clients may be much closer than you think• How two recent clients completely shifted their identity — and signed premium clients fast• Why confidence is built through evidence, not motivationI also share why I believe many coaches are unconsciously holding themselves back from the exact life and business they say they want.This episode is about becoming the person capable of holding success.Because at some point…you have to stop waiting for permission.And decide.
What this episode covers
A lot of coaches are not lacking strategy.They’re lacking permission.In this episode, I break down the neuroscience behind self-sabotage, identity, cognitive dissonance, and why your nervous system may actually be resisting the success you say you want.We get into:• Why the brain is wired for familiarity, not expansion• How identity shapes behavior and results• The neuroscience behind procrastination, hesitation, and playing small• Why premium clients may be much closer than you think• How two recent clients completely shifted their identity — and signed premium clients fast• Why confidence is built through evidence, not motivationI also share why I believe many coaches are unconsciously holding themselves back from the exact life and business they say they want.This episode is about becoming the person capable of holding success.Because at some point…you have to stop waiting for permission.And decide.
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Give Yourself Permission to WIN
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