Giving Flowers a New Lease on Life with Startup Company ReBloom

Those beautiful flowers you see at a wedding or fancy event cost tons of money. At the end of the night those elaborate displays usually go straight in the trash, unless some enterprising partygoer takes them home.  That's where ReBloom steps in. Rebloom recycles the floral arrangements after big events, so they end up at your wedding the next day for cheap, or on your dining room table or on your desk at the office.instead of disappearing after a single night. On this episode of Smart Companies Radio you'll meet CEO and founder Jennifer Soffen who will share with guest host Mary McKenna how she developed the business that combined cheaper flowers with giving to charity and recycling. To listen to our podcasts check out the Smart Companies Radio Archives Learn more about your ad choices. Visit megaphone.fm/adchoices