Giving for Good with Nicole Engdahl

Nicole Engdahl is a park person. In January of 2015, Nicole joined the National Parks Foundation charged with formalizing the organization’s planned giving department. By 2016, she was tapped to lead the efforts of three major fundraising groups all under one big umbrella including direct response giving, mid-level giving, and estate gifts. That means her department is responsible for all park giving from the nickle in the point-of-sale jar to bequests. See? Nicole Engdahl is a park person. She’s been practicing her nonprofit fundraising craft for over twenty years having helped grow the domestic estate giving program for Special Olympics International and planned giving for the National Geographic Society. It takes an extraordinary set of communications skills to navigate nonprofit giving in our current global context. How do you communicate your mission in such a way as to inspire and connect with donors, motivating them to generosity and benevolence for your organization when there is so very much need in the world all around us? We love Nicole’s exuberance for her work, her passions for the parks and all the things we do there, and her love of telling the National Parks Foundation’s stories in a way that inspires us all. Thank you, Nicole, for sharing your wisdom with us this week.