Giving the Lingerie Industry a REALITY CHECK at Wherewithal (Episode 19 ft. Danielle Rushton)

Welcome back to 21 Minutes With… the woman rethinking everything we’ve been told to tolerate about bras, why the industry stayed stuck for almost a century, and how one founder decided enough was enough.This week, Brittany, Shea, and Shayleen sat down with Danielle Rushton, CEO and Designer of Wherewithal, to unpack how she built one of the most innovative solutions the lingerie industry has seen in decades. Danielle opens up about the real moment that pushed her over the edge, an ill-fitting bathing suit top, and how teaching herself to sew led to a homemade “Frankenbra” that became the blueprint for her patented design. She talks through the early feedback she gathered from hundreds of women, the engineering behind a bra that adapts to the body instead of forcing the body to adapt to it, and the surprising ways her invention is helping both customers and retailers rethink sizing, inventory, and comfort.This episode is a rare look at how real innovation happens, not from industry insiders, but from people who are frustrated enough to redesign the world around them. Danielle breaks down the technical, emotional, and practical sides of solving a problem most women have accepted as normal. It’s candid, inspiring, and valuable for anyone building a product, scaling a brand, or trying to tackle an industry that “has always been this way.”