Giving Tuesday – Too Much Hype for Too Little Return?

When Giving Tuesday rolls around each year, nonprofits of all kinds buzz with energy, hopeful for a big day of donations. Yet, for arts and cultural organizations, putting too much weight on Giving Tuesday can be fraught with potential pitfalls. In this episode, Bob outlines five reasons why relying heavily on Giving Tuesday could be more of a setback than a windfall, and then provides five alternative approaches that can create lasting support beyond just a single day.