Giving up good for great.

As the buyer’s journey becomes increasingly digital…so do our jobs, our communication, our processes.  As Abby Murray embraced this new digital lens, her motivation for starting Mortarr was built through a combination of frustration and opportunity.She saw the potential for a more inclusive, efficient, and greener way of doing business. Today, she is the CEO of Mortarr – A website built around connecting ideas, products, and professionals in the commercial design industry.  In this episode, she drops advice on how we can be more digitally-minded when it comes to finding efficiencies in our process and communication. A powerful moment in our conversation comes at the end, when I learn how Abby had to give up goodness to find greatness. Get your FREE copy of the Imagine a Place journal: Connect with Doug:On Instagram: @Douglas_ShapiroOn LinkedIn: https://www.linkedin.com/in/doshapiro/ By Email: [email protected] Imagine a Place: [email protected] Connect with Maria on LinkedIn.Follow Imagine a Place on LinkedIn.Click here to get your copy of Maria's children's book—Design Your World.Click here to get your own Imagine a Place Conversation Card Deck.Imagine a Place gathers industry-leading voices that can inspire the design community through storytelling and broaden our creative horizons. The goal of Imagine a Place is to further elevate the belief that the places we make and the ways we design them matter in our lives.