Giving Your B2B Customer a B2C Buying Experience w/ Sultana Mangal and Annie Dohle

Think about the experience of walking into an Apple store. Or the ease and simplicity of making a purchase on Amazon — 30 seconds, one click, and you're done.More and more, B2B buyers expect B2C buying experiences. In light of that, what does “customer experience” mean to you?On today's episode, I talk about customer experience with Sultana Mangal and Annie Dohle, both Account Executives at Gorilla 76. Here's what we discussed:What kind of experience B2B buyers expectHow to differentiate your B2B brand beyond your physical productTips for creating amazing new customer experiences in the first 100 daysTo ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here