Gladden The Heart - Launch Lab

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Episode 3: Gladden the Heart — How Brand, Story, and Digital Strategy Fuel a MissionIn this episode of Launch Lab, we’re spotlighting one of our newest and most meaningful client partnerships: Gladden the Heart, a unique charitable foundation built to help generous donors make the greatest possible impact on people who are often overlooked — the poor, the hungry, immigrants, veterans, families facing medical crises, and more.Joining us are Anna Ero, Director of Marketing, and Reverend Gary Charles, Program Director, fresh off a 45-year career in pastoral ministry. Together, they share:How Gladden the Heart began as a rare idea: a private equity model, but for charitiesWhat they’ve learned in their first year funding organizations doing frontline, life-changing workReal stories behind their earliest gifts — including emergency relief for Texas flood victimsHow branding, a clear website, and strong SEO help the foundation earn trust and reach the donors and organizations who need them mostWhat the next 5 years look like for their missionWe had the privilege of helping Gladden the Heart shape their brand, logo, and website — and now their digital presence as they prepare to scale their impact nationwide.Sit back and enjoy our conversation with Gladden the Heart.

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How long is this episode of Launch Lab?

This episode is 24 minutes long.

When was this Launch Lab episode published?

This episode was published on January 15, 2026.

What is this episode about?

Episode 3: Gladden the Heart — How Brand, Story, and Digital Strategy Fuel a MissionIn this episode of Launch Lab, we’re spotlighting one of our newest and most meaningful client partnerships: Gladden the Heart, a unique charitable foundation built...

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