GLAMPTUARY PODCAST - SEASON 5/EPISODE 01 - WITH SPECIAL GUEST BRIAN SEARL OF INSIDER PERKS

We're kicking off Season 5 with one of the hottest topics affecting anyone who runs a business that relies on Ecommerce. The topic is simply known as AI.In January of 2026, Google announced the launch of UCP (Universal Commerce Protocol). This announcement will change the way businesses are discovered and interacted with online by AI Agents. We're fortunate to have the opportunity to speak with Brian Searl who is the CEO of Insider Perks, an an AI-first marketing and automation company that has served the outdoor hospitality industry exclusively since 2009, working with over 500 campground, RV park, and glamping clients across the United States and Canada. Brian has been entrenched in AI and is a recognized innovator in the space. Brian has pioneered several industry firsts including the first AI chatbot, AI phone agent, and AI-Ready Website Standard designed specifically for outdoor hospitality. In this episode, we talk about what Google UCP means for the outdoor hospitality industry, and how AI will shape the world of Ecommerce moving forward. Enjoy! Glamptuary Podcast - https://www.glamptuary.com/podcastBrian Searl -  https://www.linkedin.com/in/insiderperks/ Insider Perks - https://insiderperks.com/‍ ‍Modern Campground - https://moderncampground.com/