Glassons NZ CEO Reveals What a Fashion Buyer Really Does and How They Predict Trends

Ever wondered how Glassons seems to nail every fashion trend before it even hits the street? In this episode, I chat with April Ward, NZ CEO of Glassons about the seventh year of their limited EDT collection. April explains the process behind designing a new range and we dive into the nostalgia of the brand—from the iconic polar fleeces of our netball days to the recent comeback of the Capri pant. We also get an inside look at what a fashion buyer actually does. It's not just shopping all day; it involves deep data analysis and keeping a finger on the pulse of global pop culture.  Check out the new EDT collection now at: glassons.com/c/shop-by-collection/edt-by-glassons Learn more about your ad choices. Visit megaphone.fm/adchoices