Glen Carmichael: Leadership Sets the Tone for Marketing Success | Capstone Conversations

Capstone ConversationsBy Jean CaragherFor CPA TrendlinesGlen Carmichael, digital marketing coordinator at YHB CPAs and Consultant, is pushing the firm's newsletter to more than 55,000 recipients, growing educational webinars to 23, and garnering 64,000 blog readers annually.And she's just getting started,Show notes here | Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher's other show, Gear Up for Growth, on Fridays here. | And browse all the shows in the CPA Trendlines broadcast network hereBut with achievements like those, it's no wonder she has received the Association of Accounting Marketing Rookie of the Year Award.In this episode of Capstone Conversations, Carmichael shares her thoughts about her accomplishments, challenges, and insights into marketing for CPA firms.