Glenn Granger And Darren Discuss Intuition Versus Fact Based Decision Making And The Role Of Data

from Managing Marketing · host TrinityP3

Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact-based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a Math Men approach to marketing instead of the traditional Mad Men-style. And provide insights into why we work the way we do and how to improve. https://www.trinityp3.com/2015/08/data-intuition-decision-making/

Episode metadata supplied by the publisher feed · Published Aug 11, 2015

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Glenn Granger And Darren Discuss Intuition Versus Fact Based Decision Making And The Role Of Data

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