Gli impatti del COVID-19 e le aspettative dei consumatori...

What this episode covers

La pandemia globale COVID-19 ha impattato in maniera destrutturante e senza precedenti la realtà a cui tutti eravamo abituati, ridefinendone logiche e presupposti. ‘New Reality’è ormai il termine utilizzato nel linguaggio comune per far riferimento all’inedita realtà che si è affermata durante la pandemia, come risultato della trasformazione radicale che il COVID-19 ha generato nella vita delle persone e nella società. In questo nuovo contesto le aziende hanno dovuto affrontare più di una sfida: da un lato il repentino cambiamento delle abitudini e delle aspettative dei consumatori, e dall'altro la riorganizzazione interna al fine di garantire la sicurezza del personale e la continuità operativa del business. KPMG presenta i risultati della sua ricerca "L'Eccellenza nella Customer Experience" fornendo un'overview complessiva sulla nuova realtà.

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Frequently Asked Questions

How long is this episode of Smau Academy?

This episode is 31 minutes long.

When was this Smau Academy episode published?

This episode was published on April 18, 2022.

What is this episode about?

La pandemia globale COVID-19 ha impattato in maniera destrutturante e senza precedenti la realtà a cui tutti eravamo abituati, ridefinendone logiche e presupposti. ‘New Reality’è ormai il termine utilizzato nel linguaggio comune per far riferimento...

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