Gli impatti del COVID-19 e le aspettative dei consumatori nella New Reality

from Smau Academy · host Annamaria Paglialonga

La pandemia globale COVID-19 ha impattato in maniera destrutturante e senza precedenti la realtà a cui tutti eravamo abituati, ridefinendone logiche e presupposti. ‘New Reality’è ormai il termine utilizzato nel linguaggio comune per far riferimento all’inedita realtà che si è affermata durante la pandemia, come risultato della trasformazione radicale che il COVID-19 ha generato nella vita delle persone e nella società. In questo nuovo contesto le aziende hanno dovuto affrontare più di una sfida: da un lato il repentino cambiamento delle abitudini e delle aspettative dei consumatori, e dall'altro la riorganizzazione interna al fine di garantire la sicurezza del personale e la continuità operativa del business. KPMG presenta i risultati della sua ricerca "L'Eccellenza nella Customer Experience" fornendo un'overview complessiva sulla nuova realtà.

Episode metadata supplied by the publisher feed · Published Apr 18, 2022

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Gli impatti del COVID-19 e le aspettative dei consumatori nella New Reality

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