Glitch Effect: Building Malta’s Global Electronic Music Festival - Kevin Ellul - The Unbrandme EP028

In this episode of the Unbrandme Podcast, host Peter-Jan Grech sits down with Kevin Ellul, co-founder of the internationally acclaimed Glitch Festival. What began in 2015 as a bold vision to elevate Malta’s electronic music scene has evolved into one of the island’s most globally recognised festivals, drawing thousands of music lovers from over 80 countries.Kevin shares the story behind the Glitch brand, from its collaborative beginnings with former competitors to its reputation for meticulous curation and unforgettable festival experiences. We dive into how the team built a brand rooted in quality, focusing on artist lineups, production, and the powerful connection between music and Malta’s unique setting.The conversation also explores the realities behind running global music events. Kevin opens up about the early controversies that forced venue changes, the unpredictability of outdoor festivals, and the immense challenge of navigating the COVID-19 pandemic just as the founders committed full-time to the business.Today, Glitch has expanded beyond Malta, bringing its signature events to cities like Berlin, Amsterdam, and Melbourne, strengthening the brand internationally while continuing to attract visitors back to Malta for the flagship festival.This episode is a story of creativity, resilience, and relentless ambition, showing how a small island festival can grow into a global movement while staying true to its roots.