Global Brand Marketing Unlocked | Evgenia Papageorgiou | The Marketing Bytes S02E04

We're live with Episode 4 of The Marketing Bytes with Evgenia Papageorgiou! Season 2 is spotlighting Women in Marketing, and this one is a masterclass you didn't know you needed. Evgenia Papageorgiou has spent her career chasing curiosity across six countries and four categories — from Cadbury in Greece to Mars in Australia to Coca-Cola across Asia Pacific, and most recently rebuilding a snacking portfolio from scratch in the UAE. And in this episode, she gets into what it actually means to do marketing that starts with people, not spreadsheets. She unpacks why the most powerful consumer insight she ever gathered happened not in a boardroom but in the middle of a traffic jam. How launching a world-first product in three months taught her more than a decade of structured processes. Why moving from a global giant to a local business wasn't a step back — it was the hardest, most revealing challenge of her career. And what it really takes to lead teams through change when the category, the culture, and the company are all unfamiliar at once. Raw, strategic, and rooted in the kind of experience that only comes from actually doing the work. Plug in. Power up. Press play.