Global eCommerce After De Minimis: Passport CEO on Tariffs and the Future of Cross-Border Brands

In this episode, I sit down with Alex Yancher, Co-founder and CEO of Passport Global, the logistics platform powering cross-border commerce for some of the world’s fastest-growing brands.Alex breaks down the new rules of international eCommerce as the U.S. ends the de minimis exemption and tariffs rise globally. He explains how brands can turn geopolitical risk into strategic advantage through localized operations, better contribution modeling, and thoughtful channel expansion.You’ll learn:🌎 What the end of the de minimis exemption means for global DTC brands📦 Why U.S. brands must rethink fulfillment, tariffs, and landed cost modeling📊 The “laddering” framework to scale from 1% to 30% of sales internationally💰 How to think about P&L resilience and contribution margin in a volatile trade worldWhether you’re a founder, operator, or investor, this episode is a masterclass in navigating global eCommerce in 2025.