Global Expansion Secrets: Lessons from 5,000 Global Hires with Kathrin Holzfurtner

Hosted by Kathryne Friend, VP Community at HIGHER, this episode of Hiring on All Cylinders features Kathrin Holzfurtner, a 3× Regional and Global Head of Talent who has led hiring at Google, Microsoft, and Ideals.With more than 5,000 hires across 40+ countries and new-market launches on three continents, Kathrin reveals why global hiring breaks when companies treat it like copy-paste recruiting — and what high-growth teams should do instead.Together, Kathryne and Kathrin unpack the pillars of successful international scaling: how to use talent intelligence to shape location strategy, how to choose the right operating model when entering new markets, how to build TA capacity and enablement ahead of demand, and how to avoid the common pitfalls that derail global growth.Required listening for any TA leader driving global expansion in 2026 and beyond.