Global Functional Drinks Opportunities

In this episode of Globalcast, Euromonitor's Head of Beverages Research, Richard Haffner, discusses the global opportunities and trends of functional drinks. Learn about: • Trends driving growth of the functional drinks market • How manufacturers can take advantage of the untapped global potential for functional drinks • What sports drinks manufacturers are doing to improve sales • The impact the recent acquisition of Orangina and V by Suntory has on the energy drinks market in Western Europe Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.