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Global Growth Needs a Local Approach

EPISODE · Jun 21, 2023 · 30 MIN

Global Growth Needs a Local Approach

from HBR On Strategy

Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run. MacKay tells Cold Call host Brian Kenny that Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets: New York, Bogota, Delhi, Shanghai, Accra, and London.

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Global Growth Needs a Local Approach

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